Paid Media Specialist

About the client

Our client is building a bench of Nigeria-based digital specialists to deliver work for clients in North America. It already holds agreements with agencies in North America that need skilled people to deliver client work, so specialists get access to foreign clients without having to find them.

How the model works

• Specialists are contracted by the client directly, not by each agency separately.
• The client brings the work, through agencies it works with across North America.
• Specialists deliver inside the client’s AI delivery system, built on Claude, with ready-made workflows, SOPs and client context.
• The client pays for all AI tools. Specialists never pay for a subscription or usage.
• A senior strategist leads each end client, and specialists do the work behind the scenes.
• All work is reviewed before it reaches the end client.

The role

Plan, buy, run and report on campaigns across every paid channel for North American clients. Accounts range from small budgets up to about US$2 million in annual ad spend.

Key responsibilities

• Plan campaigns across search, social, programmatic, digital out-of-home, and retail and e-commerce media such as Instacart and DoorDash.
• Buy media across these channels.
• Run live campaigns.
• Report on campaign performance.
• Manage accounts from small budgets up to about US$2 million in annual ad spend.

Requirements

• Hands-on experience across several paid channels, including Google Ads, Meta and DV360.
• Has run campaigns in North America.
• Skilled enough to run accounts at around US$2 million in annual ad spend.
• Strong on tracking and reporting.
• Intermediate level or above: able to do the work without AI, and faster and sharper with it.
• Already uses AI tools, or keen to learn Claude and the client’s workflows.
• Understands how North American markets, platforms and audiences work.
• Strong written English, with clear and professional communication.
• Meets deadlines and flags problems early.
• Self-directed and works well remotely.
• Available for a few hours each week that overlap with North American working hours.

Nice to have

• Digital out-of-home (DOOH) experience.
• Retail media experience.

Contract and compensation

• Contracted directly by the client.
• Paid either a monthly salary or per project.
• Exact terms are still being finalised and will be agreed with each specialist before any work starts.
• This is a ready pool of specialists called on as client work comes in, not a fixed vacancy.
• Early projects start small, and the work grows as agency demand grows.